The recently launched Swaddled Tsoureki has been already a success story at Blé in Thessaloniki.
The avant-garde artist, Marios Teriade Eleftheriadis, has lately enriched the well-known boulangerie with his innovative installations and is now suggesting a deeply human and equally affectionate artistic approach. Top brand vintage fabrics are used to swaddle the traditional Tsoureki of Blé, which is prepared by the hands of its master bakers who add diligence and affection to their dough. Their special and very delicate mother yeast combined with honey from the region of Halkidiki, adds to the Swaddled Tsοureki a velvety and chewy texture.
And just like that, this initiation into the world of Blé’s Swaddled Tsοureki becomes art and food for thought, since this elegant Tsοureki is also linked to charity. Donations of the sales of the Swaddled Tsοureki in Blé have been made to buy swaddling blankets and baby clothes for the infants of the Municipal Nursery of Agios Stylianos in Thessaloniki, as well as the SOS Children’s Villages. Blé, is continuing to cover the needs of the organization Ilitominon which supports families of premature babies.